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“I love this in-transition period,” said Michael Little, who opened Lost Weekend NYC with his soccer buddy Chad Eggers in August. From the sidewalk, the glass-front place looks like the cool coffee bar it is (the first in Manhattan to serve Blue Bottle Coffee). But inside, it’s something else again: an art space with photographs, or maybe some surf film footage, projected on the walls. It’s also a boutique that sells everything a man might need for a weekend in Montauk: Maelen + Goetz toiletries, Salt Box swim trunks, sturdy canvas totes. Then again, Lost Weekend could be a corner of Berlin, where young intellectuals spread out their papers next to their laptops on the repurposed wood tables, and stay for hours.

“Just a few years ago, it was still the outskirts,” said Mr. Little, who lives with his wife over on Norfolk Street. “Now I could throw a wet sock and hit about a dozen D.J.’s and makeup artists. There’s an emergent vibe.”